Worldwide Merlot Month Movement Engages Millions
by Press Release
October 01, 2019
Napa, Calif.—Beginning October 1st wine lovers and producers from around the world will join together for #MerlotMe, a month-long, global movement celebrating the Merlot grape. The seventh year of the #MerlotMe movement aims to hit a record number of social posts using the hashtag to reach millions of wine lovers.
#MerlotMe unites passionate wine lovers to celebrate this lavishly textured, dazzling versatile noble red grape varietal. Wine producers and consumers across the globe will celebrate Merlot online during October with the hashtag #MerlotMe, sharing wines while toasting and tasting at events, in wine stores, restaurants, and homes everywhere.
How to #MerlotMe:
Get your hands on Merlot! Share online with #MerlotMe.
Visit MerlotMe for the latest on where to taste, recipes, and follow participating wineries for Merlot news all month long.
Visit your favorite winery and mention #MerlotMe for special offers and tastings.
Participating wineries, restaurants and retailers will feature #MerlotMe inspired tasting flights, food bloggers are posting Merlot-paired recipes with #WinePW Twitter chat on Saturday, October 12th at 10 am CST, spotlighting the food-friendly nature of the varietal. Winery tasting rooms in California, Washington and beyond are featuring special tasting flights, reserve and library pours and special pricing in honor of Merlot Month.
In just the last five years the #MerlotMe celebration has generated more than 62 million social media impressions and reached a worldwide audience in 40+ countries and nearly all 50 states with almost 15,000 social media posts. Merlot is one of the most popular fine wine varieties in the world with more than 720,000 acres planted worldwide. Merlot is the third leading red varietal after Cabernet Sauvignon and Red Blends purchased by Americans today *. Merlot is the #1 red most consumed wine varietal according to consumers in a Wine Intelligence August 2018 survey of more than 4,000 wine consumers across all ages and drinking preferences. Merlot led social discussions online versus other varietals during the majority of months over the past year and Merlot received 43% of social mentions during the past year**. California Merlot consumption was approximately 19 million cases in 2017 in the U.S., growing from the 2.8 million cases sold in 1994*.
Visit www.merlotme.com for more information on events, recipes, participating wineries, materials for the wine trade, and how to #MerlotMe.
Article courtesy of WineBusiness.com
See one our vineyard listings that features merlot: Annadel Winery
Photo by Kevin Mazur/Wire Images/Getty Images
Well before it was considered rock ‘n’ roll to own a wine collection, Pearl Jam frontman Eddie Vedder proudly popped and partook of Pinot right there on stageduring concerts. And in the years since the band’s breakout 1991 album Ten, the Seattle area has become as famous for its winemaking scene as its grunge scene. No surprise then that the band has tuned up a new charity label with winemakers in Woodinville, Washington’s eno-punk Warehouse District to celebrate next month’s Home x Away concerts and raise money for the Vitalogy Foundation, Pearl Jam’s Seattle homelessness awareness and relief charity.
The Home x Away limited-edition box set of reds is a release from the Underground Wine Project, a collaboration between Washington winemakers Mark McNeilly of Mark Ryan Winery and Trey Busch of Slight of Hand Cellars; each bottle of the Idle Hands Syrah/Cabernet cuvée sports a label design by Pearl Jam depicting a retro-futuristic skyline silhouette of one of the four cities along the Home x Away tour kicking off next month, including Seattle, where the Aug. 8 and 10 “Home Shows” mark the band’s homecoming after five years since last playing Jet City—and, reportedly, the biggest concert series the city has seen in more than three decades.
“We have been longtime fans,” McNeilly told Unfiltered of the project. “Trey and I have met [Pearl Jam] band members over the years at different things, and we have worked with them a little bit with some of their charities, but it’s just fun to be pulled in a little bit closer for a great cause. I think that if we can work with Pearl Jam and find some new arenas to talk about philanthropy and talk about people’s responsibilities toward charity, you can kind of open people’s eyes and let them know everybody has a responsibility to help everybody else.”
All the proceeds of the 450 cases sold went to the Vitalogy Foundation. That’s right, the new wine, alas, has already sold out—within 15 minutes of the band announcing the project via its email newsletter. But for the homers in the Seattle area, 10 of chef Ethan Stowell’s restaurants that snapped up some of the wine will be selling it by the glass, with further proceeds going to charity, starting Aug. 1, in the lead-up to the Seattle gigs. Pearl Jam’s partnership with the Underground Wine Project is one of many surrounding the Home Shows with a goal of raising $960,000, with each donation made to the Vitalogy Foundation to be matched by the band.
–story courtesy of Wine Spectator
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