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Well before it was considered rock ‘n’ roll to own a wine collection, Pearl Jam frontman Eddie Vedder proudly popped and partook of Pinot right there on stageduring concerts. And in the years since the band’s breakout 1991 album Ten, the Seattle area has become as famous for its winemaking scene as its grunge scene. No surprise then that the band has tuned up a new charity label with winemakers in Woodinville, Washington’s eno-punk Warehouse District to celebrate next month’s Home x Away concerts and raise money for the Vitalogy Foundation, Pearl Jam’s Seattle homelessness awareness and relief charity.
The Home x Away limited-edition box set of reds is a release from the Underground Wine Project, a collaboration between Washington winemakers Mark McNeilly of Mark Ryan Winery and Trey Busch of Slight of Hand Cellars; each bottle of the Idle Hands Syrah/Cabernet cuvée sports a label design by Pearl Jam depicting a retro-futuristic skyline silhouette of one of the four cities along the Home x Away tour kicking off next month, including Seattle, where the Aug. 8 and 10 “Home Shows” mark the band’s homecoming after five years since last playing Jet City—and, reportedly, the biggest concert series the city has seen in more than three decades.
“We have been longtime fans,” McNeilly told Unfiltered of the project. “Trey and I have met [Pearl Jam] band members over the years at different things, and we have worked with them a little bit with some of their charities, but it’s just fun to be pulled in a little bit closer for a great cause. I think that if we can work with Pearl Jam and find some new arenas to talk about philanthropy and talk about people’s responsibilities toward charity, you can kind of open people’s eyes and let them know everybody has a responsibility to help everybody else.”
All the proceeds of the 450 cases sold went to the Vitalogy Foundation. That’s right, the new wine, alas, has already sold out—within 15 minutes of the band announcing the project via its email newsletter. But for the homers in the Seattle area, 10 of chef Ethan Stowell’s restaurants that snapped up some of the wine will be selling it by the glass, with further proceeds going to charity, starting Aug. 1, in the lead-up to the Seattle gigs. Pearl Jam’s partnership with the Underground Wine Project is one of many surrounding the Home Shows with a goal of raising $960,000, with each donation made to the Vitalogy Foundation to be matched by the band.
–story courtesy of Wine Spectator