Tips & Advice

Wine Industry Expectations for 2021-22

Posted on April 19, 2021 by Admin

The future for the wine industry can be summed up in two words: Direct-To-Consumer Sales.

The curve ball for the industry in 2020 was the COVID pandemic which had a sizable impact on wine sales. Wineries had to quickly change tactics in response as tasting rooms and restaurants went dormant. In a nutshell, sales shifted dramatically to online and direct-to-consumer purchases.

What to Expect for 2021-22:

Improved demand from consumers as hospitality, cruise lines, travel, concerts, sports and the like reopen, in addition to deferred events such as weddings.

How Wineries Can Make the Most of the Changed Sales Landscape:

Opportunities for marginal growth will be found by investing in ecommerce and digital strategies.

How Vineyards Factor In:

What’s critical is a balanced harvest supply in the West. Supply is the West is largely balanced going into 2021 but with low growth rates, a large harvest will put supply back out of balance. However, as California appears poised for a drought in the summer of 2021, over-supply appears unlikely.

In conclusion, the wine industry will need to continue to adapt in sales channels, strategies, tactics, and messaging to be successful in meeting the post-vaccine demand.

 

 

DIRECT TO CONSUMER CHANNEL MOVEMENT: Channel shifting was the byword for 2020 in grocery, smaller producer and direct-to-consumer channels. With tasting rooms’ closure in March, the consumer adapted and went online to purchase. The shift replaced lost tasting room sales. Online is now the greatest opportunity for producers in 2021.

 

 

 

 

 

 

OFF PREMISE VOLUME AND VALUE CHANGES: 2020 began with declining volume measures and discounting due to an acute oversupply of wine and overall flattening consumer demand. March lockdowns moved consumers to a panic-buying phase for wine, spiking wine sales growth above 60 percent. By the end of the year, total wine sales were about even with the prior year.

 

 

 

 

 

AVERAGE WINERY SALES CHANNELS PRE-COVID AND DURING COVID: Restaurants and tasting room sales made up about 43 percent of the average winery’s sales in April 2020, when the government issued shelter-in-place orders, closing both channels. Resilient producers immediately evolved to phone sales, ecommerce, Zoom tastings and curbside pickup, among other tactics. By November, the magnitude of the shift was apparent, with online sales showing the greatest total change.

 

 

 

 

ECOMMERCE TRENDS IN ALCOHOL: With consumers sheltering and working from home, online sales became important for all alcohol producers. Growth in delivery company accounts for companies like Drizly and Instacart exploded. We believe there is a permanent consumer shift to more online purchases of wine, which will expand with the coming of age of millennial consumers.

 

Information sourced from Silicon Valley Bank State of the Wine Industry Report for 2021: https://www.svb.com/trends-insights/reports/wine-report

 

My Simple Guide to Creating Backyard Wildlife Habitat

Posted on October 17, 2018 by Mark Stevens

This past weekend I made a nesting box for the Western Bluebird. This species is a one of my favorites—their color is stunning and they are a pleasure to watch as they swoop and dive to catch insects. Over time, I have found that creating and/or preserving space for wildlife in my own backyard isn’t as difficult as it may seem. Putting out bird feeders and making nesting boxes are just the tip of the iceberg. Here are some simple steps that my family and I have taken to make sure that the birds, bees, and all the other critters that live alongside us have safe, welcoming homes of their own.

My Western Bluebird nesting box.
Create Shelter

Most birds want a nest that feels just right. For those birds that are comfortable nesting in a box that someone else made, the dimensions and opening size are important. An opening that is too big may allow predators or competitors to use the box. A great resource for region specific nesting box plans and placement is NestWatch. To support the natives bees in your area you can make nest blocks or other types of tunnel nests.

Plant Natives and Provide Food

Using plants that are native to your area will provide habitat and food resources for a variety of animals. Plant a varied selection of plants, which will give birds many options to build their own nests and find food. Choosing plants that flower at different times will ensure that there is a steady supply of food for native bees. For information on California’s native plants, visit the California Native Plant Society. Placing bird feeders throughout your yard will also attract and sustain wildlife. For help choosing the right bird feeders check out Wild Birds Unlimited.

Manage Wisely

One of the simplest ways to ensure that your yard is wildlife friendly is to leave some of it untouched. Whether you plant natives or have more exotic landscaping, try letting them grow wild for most of the year. It may end up looking less tidy than you are used to, but the insects and animals like it that way.

Want to go further? You can get your yard certified as a Certified Wildlife Habitat by the National Wildlife Foundation. Check out the checklist here.

*featured image courtesy of effectivewildlifesolutions.com

News This Week: “Best Of” Sonoma County & Other News

Posted on October 12, 2018 by Mark Stevens

EACH WEEK WE COLLECT TOP LOCAL NEWS AND RECENT REAL ESTATE STORIES

“Best Of” Sonoma County Awards
Award recipients—including Ferrari-Carano Vineyards & Winery and Cowgirl Creamery (our fav)—were honored at the Luther Burbank Center on Wednesday evening. READ MORE

Explore Marin County
Find out the best places to eat, drink, play, shop, and stay. READ MORE

Best Remodeling Projects of 2018
Remodeling Magazine just announced their awards for the best remodeling work in the past year. Discover the top 5 home remodeling projects for smart design tips and trends. READ MORE

Sustainability Award for Jackson Family Wines
Jackson Family Wines has been given a Green Power Leadership Award from the US EPA for  their continued commitment to using renewable energy; the company uses 100% certified green power, including power coming from solar installed on their 12 wineries. READ MORE

 

*featured image courtesy of 7×7.com

Art Trails of Sonoma County – Like a Treasure Hunt (but better!)

Posted on October 10, 2018 by Admin

Sonoma County Art Trails goes onto my schedule, every year, twice a year, without fail.  And this isn’t just because I live next door to the talented Carole Watanabe.  Well, that could be part of it… but more so, Art Trails creates a great excuse to get out & about to new places in Sonoma County.  As we are driving down numerous hidden back-country roads toward our next stop on the Art Trails, we have the perfect excuse to stop off at a nearby winery or restaurant for refreshment and sustenance.  After all, looking at so much great art is sort of like an endurance race, requiring (delicious) food & hydration……

I am proud to call Sebastopol my home of many years. I love its progressive attitude and upscale down-to-earth vibe, among other things. So its no surprise that my town is home to the largest Art Center in California, north of San Francisco—Sebastopol Center for the Arts—responsible for creating this fun adventure known as Sonoma County Art Trails.

If you’re new to Art Trails, here’s a great way to take advantage of this event: Go to the Sebastopol Center for the Arts at 282 S High St, Sebastopol, CA 95472. They are open Tuesdays through Sundays from 10-4 pm and have extended hours over the weekend from 10-5 pm (10/13 & 14 and 10/20 & 21). Once there, you can pick up the Art Trails Catalog and Map, plus view the participants’ paintings throughout the gallery (each artist has one piece hanging in the gallery).  Or simply CLICK HERE for a digital version & print at your leisure.

Meanwhile, enjoy rambling around all the open art studios throughout Sonoma County….and have a great, art-filled weekend!

— Mark

 

Schedule for Sonoma County Art Trails

Sundays and Saturdays, October 13, 2018 – October 21, 2018

Upcoming Dates:

~ Saturday, October 13, 2018 – 10:00am to 05:00pm
~ Sunday, October 14, 2018 – 10:00am to 05:00pm
~ Saturday, October 20, 2018 – 10:00am to 05:00pm

Cost: Free

Location:

Various Sonoma County Art Studios
Sebastopol Center for the Arts
282 S. High Street
SebastopolCalifornia 95472

For More Information:

Contact: Sebastopol Center for the Arts
Local: 707-829-4797
Email: info@sebarts.org

 

*Featured image courtesy of sonomacountyarttrails.org

News This Week: Wine Country Charm and Environmental Leadership

Posted on September 14, 2018 by Admin

EACH WEEK WE COLLECT TOP LOCAL NEWS AND RECENT REAL ESTATE STORIES HOT OFF THE PRESS FOR YOUR WEEKEND CLICKING PLEASURE.

Short & Beautiful Ride to Small Vines Wines
Try this 7.5 mile bike ride around Sebastopol to taste some great wine, and take in some of West Sonoma County’s charm. READ MORE

Open Space Protected Forever!
The Sonoma County Board of Supervisors have approved an agreement to protect nearly 1000 acres of land adjacent to Tolay Lake Regional Park. READ MORE

Kitchen Design Details
Small details can make all the difference in your kitchen design. This guide will help you turn your kitchen into a stunning success. READ MORE

Carbon Free California
Governor Jerry Brown has signed a new law committing California to a carbon-free power grid by the year 2045. The law is one of part of California’s ambitious plan to fight climate change. READ MORE

 

Why the Tasting Room is Dead

Posted on September 11, 2018 by Admin

California’s traditional tasting rooms are pivoting to more “maker” spaces, nature immersions and places for all-day casual hangs.

The Prisoner Wine Company is scheduled to open its doors this October along Highway 29 in Napa Valley. When it does, it will make a statement.

A popular brand for nearly 20 years, The Prisoner is known for its namesake big, bold blend and iconic label art, as well as wines like The SnitchCuttings and Dérangé under the general California appellation.

But The Prisoner has never had a home open to the public. Owned by Constellation Brands since 2016, The Prisoner Tasting Lounge and The Makery will plant its roots in the heart of Napa Valley, where it will occupy the St. Helena tasting space formerly home to Franciscan Estate.

Prisoner Wine
Prisoner’s Makers’ Hall / Photo by Matt Morris

The Prisoner’s Makers’ Hall will have four studios, each occupied by a “maker in residence” whose expertise will include art, music, design and cuisine, an environment “specifically designed to…challenge the wine-country status quo,” according to the company. The first set of makers will be Soap CauldronWine Lover’s JellyBayview Pasta and Amanda Wright Pottery.

The brand claims on its website, “We’ve reimagined the traditional tasting room by creating a comfortable lounge experience free from pomp and circumstance…a lounge is where we can be ourselves.”

Many of Napa Valley’s 3.5 million yearly visitors appear to want different things out of a winery experience than in days of old: More sit-down tastings, food pairings and places to hang out and Instagram their day. That’s not to mention more of a sense of belonging.

Scribe Winery / Photo by Leo Patrone

Scribe Winery, just over the Sonoma county line, created a more immersive experience for visitors years ago, and it has legions of devoted fans to show for it.

“What attracts people to Scribe and other wineries and farms is that they get to connect to the natural world and to the landscape,” says co-owner Andrew Mariani.

Scribe offers a relaxed, natural setting that overlooks its vineyards, where visitors often picnic under the trees.

“We’re stripping away what a tasting room was to have a simple, transparent experience that connects people to a place,” says Mariani. “They’re tasting wines from vines growing out front, having snacks from the gardens here. [Through that], the story of a place is being expressed and shared. It’s a really simple idea.”