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#MerlotMe Campaign for October Merlot Month Aims to Break Record

Posted on October 02, 2019 by michelle_magnus

Worldwide Merlot Month Movement Engages Millions

by Press Release
October 01, 2019

Napa, Calif.—Beginning October 1st wine lovers and producers from around the world will join together for #MerlotMe, a month-long, global movement celebrating the Merlot grape. The seventh year of the #MerlotMe movement aims to hit a record number of social posts using the hashtag to reach millions of wine lovers.

#MerlotMe unites passionate wine lovers to celebrate this lavishly textured, dazzling versatile noble red grape varietal. Wine producers and consumers across the globe will celebrate Merlot online during October with the hashtag #MerlotMe, sharing wines while toasting and tasting at events, in wine stores, restaurants, and homes everywhere.

How to #MerlotMe:

Get your hands on Merlot! Share online with #MerlotMe.
Visit MerlotMe for the latest on where to taste, recipes, and follow participating wineries for Merlot news all month long.

Visit your favorite winery and mention #MerlotMe for special offers and tastings.

Participating wineries, restaurants and retailers will feature #MerlotMe inspired tasting flights, food bloggers are posting Merlot-paired recipes with #WinePW Twitter chat on Saturday, October 12th at 10 am CST, spotlighting the food-friendly nature of the varietal. Winery tasting rooms in California, Washington and beyond are featuring special tasting flights, reserve and library pours and special pricing in honor of Merlot Month.

Merlot Momentum

In just the last five years the #MerlotMe celebration has generated more than 62 million social media impressions and reached a worldwide audience in 40+ countries and nearly all 50 states with almost 15,000 social media posts. Merlot is one of the most popular fine wine varieties in the world with more than 720,000 acres planted worldwide. Merlot is the third leading red varietal after Cabernet Sauvignon and Red Blends purchased by Americans today *. Merlot is the #1 red most consumed wine varietal according to consumers in a Wine Intelligence August 2018 survey of more than 4,000 wine consumers across all ages and drinking preferences. Merlot led social discussions online versus other varietals during the majority of months over the past year and Merlot received 43% of social mentions during the past year**. California Merlot consumption was approximately 19 million cases in 2017 in the U.S., growing from the 2.8 million cases sold in 1994*.

Visit www.merlotme.com for more information on events, recipes, participating wineries, materials for the wine trade, and how to #MerlotMe.

Article courtesy of WineBusiness.com

 

See one our vineyard listings that features merlot:  Annadel Winery

Invitation to Yellowstone….or, How Lucky Can I Get???

Posted on October 02, 2019 by michelle_magnus

Braving taciturn mules, grizzlies and inclement weather, we headed off to Montana for a pack trip in the remotest regions of Yellowstone National Park……

This year I was honored to be invited by long-time client and friend Jed Steele (of highly acclaimed Steele Winery) on his annual 5-day packing trip into Yellowstone National Park at the end of August. As the day arrived to depart, I was ready to realize a dream: packing into some of the most remote regions of Yellowstone National Park on horseback with a mule train of supplies for our adventures.

Leaving Sonoma County wine country in the high 80s I arrived at Livingston, Montana in the low 40s…..complete with scattered showers and icy northern blasts. Weather in the high country is no joke, and even though it was August, winter-like weather was making an unwanted visit.

Despite the chill and in between rain showers, the sun made its welcome appearance and turned yellowing aspen leaves into light-filled expanses of gold. My trip to Yellowstone was everything I had hoped it would be: spectacular high-country scenery, grizzly bears viewed from a distance (thank goodness), elk, bison, and a big 18” cutthroat trout that I managed to catch—and then release–off the shores of Heart lake. My trusty horse “Brush” couldn’t have taken better care of me, and my REI sleeping bag and down jacket lived up to the name. An unexpected treat was getting a first-hand experience of mules—they are so cool! Similar to horses, but at the same time so very different.

Now returned to our beloved Wine Country, I am reminded of how scenic beauty can take numerous forms and have many different looks and feels. Here in Sebastopol it is now October, and the days have just begun to feel like fall. In comparison to Montana, fall here is a mellow affair and one full of plenty and harvest. Meanwhile, I am already looking forward to a repeat performance at Yellowstone next year…..what do you say, Jed?

 

–Mark Stevens

October 2019

 

 

 

One Last Summer Getaway in Northern California….

Posted on September 09, 2019 by michelle_magnus

Though summer is winding down and the kids are heading back to school, there are still plenty of opportunities for grown-ups to savor the season. From full moon sailing trips to scenic day or weekend getaways, here are four of our favorite end-of-summer activities in and around Northern California.

SAN FRANCISCO BAY HARVEST MOON SAILING TRIP – Make the huge Harvest Moon on Thursday, September 12 one to remember by booking a two-hour evening cruise on 80-foot sailboat, the Freda B. Board in Sausalito at 6pm. Sail around the most iconic parts of San Francisco Bay—think Alcatraz, the Marin Headlands, the Golden Gate Bridge and the Bay Bridge. If weather permits, you’ll catch the Harvest Moon and the glittering city skyline before heading home.

APPLE HILL – Located about two hours outside of San Francisco, near the Eldorado National Forest, Apple Hill is a scenic spot popular for all kinds of seasonal fun—and early autumn’s apple season is an ideal time to visit. Stop by High Hill Ranch for apple pies, donuts, fresh-pressed cider, hay and pony rides.

MENDOCINO AND FORT BRAGG – With its rugged coastline and mysterious fog, a trip out to Mendocino—about 150 miles north of Napa Valley—provides a healthy dose of natural beauty any time of year. Head to the town of Fort Bragg and book a seat on the historic Skunk Train, a 130-year-old rail line that travels through towering old-growth redwood trees, over wooden trestle bridges, and through awesome stone tunnels. Or, go at your own pace and book a railbike for two.

LAKE TAHOE – Take a weekend to dip your toes into Lake Tahoe, the second-deepest lake in the country—fair warning, the water will be cold. Come here to kayak from beach to beach, bike or hike the Tahoe Rim Trail or take on part of the Pacific Crest Trail. For unparalleled lakefront views, make a reservation for a meal on the deck of Sunnyside restaurant in North Shore. If you’re feeling lucky, head to the blackjack tables at Harrah’s, Harveys or the Hard Rock Hotel & Casino on Tahoe’s South Shore.

 

–Excerpted from The Agency Blog on Northern California

2019 Harvest Begins in Napa Valley

Posted on August 13, 2019 by michelle_magnus

Photo credit: Sarah Anne Risk

Average crop size and spectacular quality anticipated from 2019 growing season

Napa, CA (August 13, 2019) – The Napa Valley Grapegrowers (NVG) is pleased to announce that harvest has begun in Napa Valley. As is traditionally the case, harvest typically begins with the sparkling wine producers and Rodgers Vineyard will begin picking Pinot Noir for Mumm Napa Valley today. Throughout Napa Valley most white varieties will be harvested through the end of August, while the Cabernet Sauvignon harvest will likely begin mid-September.

“We have had favorable ripening conditions in Napa Valley over the past 30 days,” said NVG President Paul Goldberg, who is also president of Bettinelli Vineyards. “The very mild, early-season temperatures have led to an incredible growing season.”

Heavy rains in March and April cultivated robust cover crops, which organically enriched the soil with an abundance of nutrients. The heavy rain also delayed pruning and bud break by a few weeks in some parts of Napa Valley, but that hasn’t had any effect on the overall crop. The rain in April created a bit of shatter in Chardonnay clusters during bloom but didn’t significantly reduce crop size. Growers compare it to the same amount of reduction that occurs normally during crop thinning and they call the April rains “nature’s way of thinning.” Fruit set was right on course during the spring for Cabernet Sauvignon, Merlot, Petit Verdot, and Malbec. Napa Valley received more rain in May, followed by a heat spike in June, which sparked canopy growth. Since that initial short heat wave, the weather throughout the summer has been moderate and veraison has been “beautiful and even” according to Goldberg. Veraison is an exciting time in the ripening cycle when white grapes transition from green to gold and red grapes transition from green to red, a sign that harvest is just around the corner.

“With the late-season rains, vine growth took off, so crews were still leafing and hedging the vineyards when – boom – it was time for harvest,” added Kendall Hoxsey-Onysko, a Napa Valley Grapegrowers board member and the business manager for Yount Mill Vineyards. Yount Mill Vineyards grows five varieties for Mumm Napa Valley: Pinot Meunier; Pinot Noir; Pinot Blanc; Pinot Grigio; and Chardonnay and will harvest their first fruit for Mumm this Saturday, August 17th.

Each year, the Napa Valley Grapegrowers hosts the definitive summary on the valley’s harvest and streams it live for thousands of viewers world-wide.  This year’s Harvest Press Conference will be aired on Facebook October 15th.  A media alert will be circulated with timing and other details.

About Napa Valley Grapegrowers
NVG is a non-profit trade organization that has played a vital role in strengthening Napa Valley’s reputation as a world-class viticultural region for over 43 years.  Its mission is to preserve and promote Napa Valley’s world-class vineyards.  NVG represents 725 Napa County grapegrowers and associated businesses.

For more information, visit www.napagrowers.org Follow Napa Valley Grapegrowers on Facebook and Instagram

Article courtesy of Wine Industry Network

The Significance of Rental Price Increases for Real Estate

Posted on July 23, 2019 by michelle_magnus

According to Inman, “Rents in the US just keep going up and up…..The average rent was up 3.2% year-over-year in June. Last month also saw the biggest average rent increase in more than a year….”

In a nutshell, it’s a perfect time to buy rather than rent. Reasons why include:

  • Very low interest rates
  • A real estate market that has “softened” over the last year more in the direction of buyers
  • Tax breaks that come with buying and owning
  • Control over the place you call home
  • Realizing the “American Dream”
  • Building equity/apprecation over time (a house can be like a big piggy bank)
Zeroing in on Sonoma County, here’s what we have:
And take note: the “doldrums” of summer is the perfect time to visit open houses, get pre-approved for a loan, and make an offer. The market is typically “slow” this time of year, with more inventory and less bidding, so you are more likely to get something you want at a price that works.
Need help finding the right place? Give us a call. We are here to help you find your dream home!
Mark Stevens & Associates, 707 322 2000
Graphs courtesy of RentCafe

The Latest on the Sonoma County Housing Market

Posted on July 17, 2019 by michelle_magnus

As reported in the Press Democrat, July 17, 2019

When Paul Saharoff tried last year to sell his Santa Rosa home on Alta Vista Avenue for almost $1 million, Sonoma County’s red-hot housing market already had started to cool.

From late March to June 2018, Saharoff, 77, couldn’t get any buyers for the home he’d owned for 33 years. “I could feel the market braking,” Saharoff said. “It was also breaking my heart.”

Finally, he’s set to close a deal to sell the 3,228-square-foot, four-bedroom house. Saharoff cut the asking price by about $75,000 to put the house within a buyer’s reach and was helped by lower mortgage interest rates.

At the halfway mark of 2019, the county housing market remains somewhat sluggish. The median single-family home price in June was $658,500, a sharp drop from the all-time record $700,000 median in June 2018, according to The Press Democrat’s latest monthly housing report compiled by Rick Laws of Compass real estate brokerage in Santa Rosa. Meanwhile, there were 422 houses sold last month compared with some 429 home sales last June.

Through the first half of the year, there have has been 2,000 single-family homes sold countywide, a 6.45% decline from the comparable period last year when 2,138 homes were sold.

 

 

Last year, the local housing market was fueled by post-wildfire demand, which caused a price spike and a surge of sales. After shifting downward during the second half of 2018, the market has leveled off this year and buyers are slowly coming off the sidelines looking to use their leverage to get a good deal, real estate experts say.

“Right after the fires, we had a spike in prices even though the interest rates were going up. That is not a normal market,” said Erika Rendino, the real estate broker who helped Sarahoff sell his house.

Rendino, co-owner of Re/Max Marketplace in Cotati with her husband, real estate agent David Rendino, said at the start of 2019 interest rates began to decline and have continued that trend. But Rendino and other local real estate experts say buyers still are spooked from last year’s record-high pricing and many still haven’t realized that they can get more house for the same downpayment.

David Rendino said it’s going to take buyers at least three more months to realize they now have more “buying power.” It’s not technically quite a buyer’s market, but it’s leaning toward buyers, he said.

“The lowering of interest rates has given some buyers the opportunity to purchase homes previously out of reach,” he said, adding that every ¼ of 1% decrease in interest rates roughly translates into a $10,000 increase in purchasing power.

Ross Liscum, a Santa Rosa real estate broker affiliated with Century 21 NorthBay Alliance, expects low interest rates to continue boosting housing market activity in the coming months.

“It feels like we’re experiencing what we had in the past,” he said, referring to pre-fire housing activity. “For properties that come on the market that show nicely and are priced competitively, we’re seeing offers within the first week or two,” Liscum said. “You have better buying power. You can buy more home with a lesser payment than you could have last year.”

Otto Kobler, a mortgage broker and branch manager of Summit Funding in Santa Rosa, said Monday current interest rates for conventional fixed-rate 30-year mortgages were roughly 3.99%. Meanwhile, 15-year fixed mortgage rates were about 3.30%.

Kobler said high interest rates last year were part of the reason the area housing market slowed after last summer’s peak in prices. He said buyers that calculated their purchasing power based on last year’s interest rates have not readjusted to today’s lower rates.

“They’re just not really hearing it,” he said. “We bottomed out with rates last week. I wouldn’t be surprised if rates move up a little bit more maybe by next week. They do move around quite a bit.”

Low mortgage interest rates, notwithstanding, there are a number of factors in the local economy keeping potential homebuyers from entering the housing market.

Jordan Levine, deputy chief economist California Association of Realtors, said although lower interest rates make mortgage payments more affordable, overall home prices remain too high for many Californians.

“Affordability is already at the point where two-thirds of Californians can’t afford the median price home,” Levine said.

There’s also a great deal of uncertainty about the current 10-year economic expansion, he said. Though not as robust as previous expansions, it is the longest in American history.

“That brings with it fears about whether that can be sustained,” Levine said.

And the available supply of homes for sale is “still very low from a historical standpoint,” he said. Statewide, there’s an inventory equal to 3.4 months of sales, whereas for several decades before the 2008 recession the available home listings in California were equal to six months of sales, he said.

Dave Corbin, broker with HomeSmart Advantage Realty in Santa Rosa, said although the number of home sales in Sonoma County has declined by 15 during the first six months of the year the total value of those sales is $5 million higher than the six-month stretch a year ago.

In the first half of 2018, Corbin’s agency represented 72 buyers and 47 sellers. This year, he said, the agency thus far has represented 63 buyers and 41 sellers.

“I’d rather see a lot more units sold,” he said. “It’s just a little harder to come by in terms of listings this year but we’re still doing all right.”

The general consensus locally among homebuyers and sellers is that the housing market is “cooling,” David Rendino said. However, he said that perspective comes from comparing the current market to a six-month period in 2018 that was historically abnormal.

“The reality is that with this interest rate (on mortgages), it’s actually changing into a more balanced market,” he said.

You can reach Staff Writer Martin Espinoza at 707-521-5213 or martin.espinoza@pressdemocrat.com. On Twitter @pressreno.